SocialMentions ($0) - SocialMention offers real-time social media search for keywords including domain names. Sitegur ($0) - In addition to similar sites, Sitegur shows you traffic estimates for domains. SimilarWeb ($0) - SimilarWeb can show you how your competition is getting traffic (eg: from social, SEO, or advertising). SimilarSites ($0) - SimilarSites’ search is pretty good at identifying competing sites in a specific niche. Serpstat ($15) - Serpstat compiles historical data on keywords, allowing you to easily see how a keyword’s popularity has changed and how strong the competition is for it. ScoutZen ($0) - Use ScoutZen to track a competitor’s followers/following on Twitter, as well as to monitor for mentions of your competition with automated advanced Twitter searches. It helps you find new products by emailing newly submitted products every day (or week) and does a pretty good job categorizing submissions. Product Hunt ($0) - If you’re into startups, you have probably heard of Product Hunt. Knowing what they are can help you get your site ranked above them. MonitorBacklinks ($24.9) - Your existing competition may have a number of strong links that have helped them jump to the top of search results. Linkedin ($0) - Just about everyone has a Linkedin account, so it’s a great way to research your competition’s company, founders, employees, and even open job listings. Keyhole ($149) - Great for tracking social mentions, brand names, or hash tags over time so you can quickly respond or catch emerging competitors. Internet Archive ($0) - Want to see what your competitors’ websites looked like last month? A year ago? The Way Back Machine from has been storing old versions of websites since the 90’s. Google Alerts ($0) - Keeping up with mentions of your competitors in the news or blogs is easy with Google Alerts. That’s the premise of Competeshark’s service.ĬrunchBase ($0) - See when companies were started, how much financing they received and who is leading them. You can use these tools to come up with ideas for your blog, figure out how they’re doing, and learn more about their customers.Īlexa ($0) - Alexa’s similar site tool uses audience overlap rather than site content to determine similarity.ĪlternativeTo ($0) - If you know your product is similar to at least one other site, you can use AlternativeTo to find dozens of alternatives to that site.ĪngelList ($0) - Many startups create profiles on AngelList for hiring and promotional purposes, but you can also use it to learn about your competition and their history.Ĭompeteshark ($89) - Imagine being able to see details on your competitors’ marketing campaigns. In this list, I’ve included several of the tools I use to find and research similar startups and products. That said, where do you start on this path to knowing your competition? What tools can you use to find and learn about your competitors? That’s where this list can help you. Researching your competition can also help you discover new niches that may be underserved, and if your startup starts to gain traction, your competitors may end up being partners or even acquisition targets. Not only will you be prepared to compete better against established players, but you’ll also learn how your rivals market their products, who their customers are, and how successful they’ve been. Getting a lay of the competitive landscape can help you in many ways.
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